Why Investing In UX is a Must for Business in 2020

The way how businesses are conducted today is different from how it was done a decade ago. The rise of software technology has moved us from a brick and mortar economy to an e-commerce one. With the emergence of a virtual economy, the way any user interacts with your business is also changing at a rapid pace.

Pleasant customer experience is a key factor in ensuring your business thrives and stays ahead of its competition. To achieve this, investing in an Intuitive User Experience design is very important. Five years ago, decision-makers in the company may have seen investing in UX as something that is good-to-have, but, as today UX plays a critical part and thus investing is a 'must'. Here are some reasons highlighting how an investment in UX can reap rewards for your business!

Good UX Saves Money -

Experts believe that fixing an issue during the development stage can cost 10 times more than identifying and fixing it during the design stage! Designing UX strategy is all about building a product that addresses what the customer is aiming for in a seamless manner. A poorly designed product often needs multiple rounds of re-work done by the development team leading to a huge loss in time and money. As a result, fixing issues during the design and strategy stage will have a ripple effect on everyone from the developers to the customer relationship team.

Intuitive UX Ensures Customer Loyalty -

Some of the biggest companies today have one thing in common - a huge customer base that gives them recurring business. The reason companies such as Apple, Uber, Google, etc. have such a loyal customer base is largely down to how well designed their products are! A good UX design ultimately leads to a great customer satisfaction rate and when a business keeps its customers happy, they tend to reciprocate by giving it repeat business. A recent survey highlighted that an astonishing 88% of online customers won't return to a website or an app after having a bad User Experience! A thoughtful product design leads to user satisfaction and thus customer loyalty.

UX investment Boosts Revenue -

Online-business owners have realized that a good UX contributes a lot in encouraging customers to buy more products and as a result - boost sales! Different websites and mobile applications, serve a different purpose with a varied user base. While developing them involves many factors, it is universally accepted that design plays a key role in ensuring the digital products have a sustainable future.  As per the UK Design Council, every £ spent on UX design results in a 4£ increase in operating profit! Ultimately, if any business does not have the customer’s best intention at the heart of it, the sales will go down and have a lasting impact on the revenue generation!

At ITCube, our UX experts have played a crucial role in delivering products that have a holistic UX approach to our clients. From Heuristic Evaluation and user journey mapping to revamping legacy systems, by choosing #UXWithITCube you will see business growth like never before! Visit our website to discuss your business hurdles today!

Top Features That Make a Great Corporate Intranet Solution

‘Efficiency’ is a word that often comes up during team meetings and project brainstorming sessions in today’s organizations. It is something that senior management is always trying to achieve. One of the big factors that drive efficiency and helps a company run smoothly is the communication chain.

Today, organizations of all sizes are turning to Intranet portals to streamline their communication and promote employee self-services - to achieve optimum efficiency. As company-wide Intranet portals continue to gain more popularity, it is important to understand features that make an effective portal. At ITCube our Intranet Portal Solution - ITConnect has helped many businesses elevate their corporate communication performance. Here are some of the top features that every Intranet Portal must have!

An Intuitive Design

Design plays a crucial part in any Intranet portal as it is expected that employees will be using it daily to stay updated with the company’s HR and other communication. An intuitive design makes sure that the portal can be easily used by anyone right from a new employee to the company’s senior managers. An effective intranet design ultimately leads to employees finding information easily and spending more time on productive work.

Collaborative Tools

With many employees, come many ideas and opinions. A good Intranet portal should tap into the potential of employees proactively taking part in discussions and knowledge sharing. Collaborative tools such as discussion boards, polls, blogosphere provide a different way for users to communicate and make their voice heard in the company. Employees who feel that their opinions are valued often put extra effort and work with enthusiasm to achieve the company’s goals!

Secure Content Management

Since a lot of communication on the Intranet will be in the form of different documents and content, it is key for the Intranet portal to have the necessary security and permission matrix. An easy-to-use content management panel makes it easier for the admins to maintain and navigate through content such as company news, HR policies, blogs, discussion boards, etc.

Intelligent Search Capability

With so much information available on the Intranet portal in various different forms, having intelligent search capability is a must! It allows users to quickly insert keywords and search for relevant content or documents in no-time.

On-Cloud Availability

A good Intranet portal should be accessible to everyone outside the company’s network. Today, not everyone is confined to work from an office with many employees working on-site and remotely. Intranet Portals like ITConnect can be deployed on-cloud so that the users have 24x7 access be it from the web or their mobile devices. Ensuring 100% accessibility also has a positive effect on turn-around time for communication that needs urgent attention.

ITCube has been at the forefront of providing Intranet development services to corporations for more than a decade. ITConnect is a one such feature-rich Intranet solution aiming to elevate corporate communication through collaboration.

Contact ITCube today to get a free demo of ITConnect and a rapid Intranet portal development services.