Statistics That Prove the Importance of UX Design

With the technological advancements in the past five years, digital portals have taken the front seat for business looking to scale up. From an eCommerce clothing apparel store to a manufacturing workflow management system, digital systems are driving the companies towards optimum productivity & smart workforce. It is thus no surprise that with the rise in popularity of these solutions, there has also been steep growth in the demand for UX design services.

When it comes to digital solutions, the User experience takes high priority and is a critical factor in determining the success of the product. For many Business-to-Customer brands that rely heavily on mobile or web platforms to generate a major part of the revenue, Customer Experience (CX) has become an important aspect of driving success. To stay ahead of the competition, businesses are rapidly investing in User Experience (UX) Design and when looked at the statistics, one can see fully understand the impact of an intuitive UX design strategy. In today’s article, we try to highlight the importance of UX design and the stats that support the claim!

Development Cost

“Developers spend 50% of their time reworking projects because of poor UX”.

The most important aspect that works in favor of hiring a professional UX Designing service is the fact that the investment is a part of the early phases of developing the digital product. Product managers have realized that an effective design process reduces the number of software bugs that may arrive in the final stages of product development. The money invested in implementing a thoughtful UX design strategy is thus lesser than the money the business might lose trying to fix the issue at a later stage of the development cycle. 

Lost Business

“70% of customers abandon purchases because of bad user experience.”

You read that right! In a recent survey, it was concluded that 7 out of 10 people admitted to abandoning the purchase citing a poor User Experience on the digital portal. This is an eye-opening the statistic that highlights the nature of the impact that great UX design strategy can have on businesses with an active mobile or web customer-facing portal or an online store.

 

Return on Investment

“A well-designed user interface could raise your website’s conversion rate by up to 200%, and a better UX design could yield conversion rates up to 400%.”

For many business owners, the bottom line on any type of monetary investment is the eventual return on it that the business might generate when the digital product is live-and-running! For apps and websites, every user is a potential customer with high spending power. It has been observed that on an average, the businesses which invest in UX Design can convert more users into customers than those businesses that have implemented bad design psychology in their digital products.

The above mentioned are just some of the most telling statistics that bring forward the hidden impact of UX Design. If you are a business with a digital portal, it’s time that you hire a reputed UXDesign agency which has a great reputation for designing intuitive and attractive digital solutions that aligning with the business goals.