The insurance domain is one of the largest business sectors in the
USA with more than $650 billion (2.9%) being contributed to the gross domestic
product (GDP) directly from insurance carriers and related activities alone.
Today, people are buying insurance for their homes, vehicles, health, etc. and
the buying experience is quicker than ever thanks to online portals such as
websites and mobile applications. Businesses that rely on digital portals are
often in pursuit of effective ways of ensuring the Customer Experience (CX). In
today’s blog, we will look at how UX design strategy can make a
huge impact on the customer’s buying journey.
Get-A-Quote Form
For any online insurance, seller lead generation is the ultimate
goal for the sales team, and the “Quote Form” the single point of contact with
the prospective buyer. When analyzed, it was found that the placement and
design of the Quote form was a critical success factor in generating more
leads. Any reputed UX designing service agency would confirm that insurance companies that had larger text boxes
and cleaner design on the quote forms have a much better chance of generating
user interest. Forms with elements such as icons and clear fonts can also
perform much better than those without them.
Drop-Down Menus
In a competitive domain such as insurance, every small detail can
influence someone to buy a policy. Dropdown menus are an integral part of any
online insurance portal with a visitor having chosen everything from the type
of insurance to the property, vehicles, health insurance plans. When users see
drop-down menus with more than 10 options, it creates a sense of uncertainty in
the psychology of the first time insurance buyer. Organizations that hired UX design service agency incorporated
fewer options in their drop-down menus, thereby ensuring the visitor had less
confusion and clearer options to choose from.
Provide Value Adding Tools
Digital portals selling insurance today are no longer restricted
towards generating leads. Today, when customers visit online insurance portals,
they expect to get all the information they seek right from the type of policy
to the premium details. A thoughtful UX
design strategy is the one that ensures the customer has a seamless buying
experience and providing value-adding tools such as insurance premium
calculators is a great way to enhance the customer experience. Not only do
these tools help the customer in getting the correct information about the
policies, but it also shows the customer that the digital portal is designed to
keep their objectives as the main priority.
ITCube is one of the best UX
design services agencies in the USA, providing design identity to some of
the biggest businesses in the North American market. Our HFI-certified design
experts have decades’ worth of experience in implementing a design strategy
that aligns with the business goals and customer objectives.
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